iOS App Development

I would not hesitate to say that smartphones have changed the entire landscape of the eCommerce world and the way how customers interact with business owners.

As per the Statista report, the number of mobile app downloads has surpassed 178.1 billion marks in 2017 and is expected to touch 258.2 billion marks in 2022.

Also if we consider one more report from Mary Meeker, desktop internet usage has fallen compared to mobile internet usage. In 2008, Americans were spending 0.3 hours per day on an average basis. But in 2016, this figure reached 3 hours per day. Already, mobile app revenue has crossed $88.3 billion in 2016 and is projected to cross $188.9 billion marks in 2020.

Based on the above facts by Statista and Mary Meeker, one thing is pretty much sure that every eCommerce store owner should invest in building a mobile app. It will overall improve the UX and also will a significant boost in business revenue. But for developing a mobile app (either for iOS or Android), you need to make sure you hire the right iPhone app development company or Android app development company.

In this post, I have tried to cover up some valuable points which illustrate the importance of having a mobile app for their e-commerce store.

#1 User Engagement

When it comes to user engagement, it means that your customer can access your store from any part of the world and any time. For achieving the same target, the necessity of mobile app felt. With the help of the mobile app not only your customer can get connect with you but also being a store owner you can connect with your existing and new customers. Because of the following smartphone features, your mobile app looks more interactive:

Voice Search: As per Google claims, more than 50% of searches will be via voice search. With the help of voice search feature, the customer gains vital information about the product, its specifications and many more.

GPS: GPS helps in reducing the time involved in filling up address manually when doing checkout. GPS helps in detecting customer location which in results customer time by geotagging address.

Camera Functionality: This feature is very profitable for fashion store owners. The camera helps customers to share their product collection purchased from the respective store. It enhances e-store online reputation and thereby resulting in earning more revenue.

#2 Improves Cart Abandonment Rate

I have seen most of the eCommerce store suffers from cart abandonment issues. Cart abandonment means customers, add the product into the cart but doesn't go off to successful checkout. There are various reason for the same but what I have found the main issue is that most of card abandonment rate is from the desktop website (no doubt even if it is responsive).

On the desktop website, one has to go through a complex navigation structure which in turn frustrate users. And if users get frustrated, then you can expect either he will leave the store without doing any action or will leave the store after adding the product into the cart.

With the help of a mobile app, eCommerce stores can reduce cart abandonment rate. Most of the users drop at Add to Cart step because of complexity in filling up details required at checkout step. But this can be resolved with the help of a mobile app.

#3 Higher Orders & Better Revenue

It's naturally if the cart abandonment rate is relatively lower than we can expect a higher number of orders which in results yield higher revenue. Desktop websites have a longer page load time compared to mobile apps. Now, if the page load time is more than the user will leave the website without performing any action.

Another benefit that you get from a mobile app is that you can send push notifications to your customers. This push notification can be either deal, discount, promo code or any announcement. It will help in capturing user attention.

Most of the eCommerce mobile apps come with an autosave feature. This autosave feature will enable users to avoid hassles of filling up detail each time when they log into the eCommerce store.  

Conclusion:

Mobile has already changed the way how we engage in our daily life with our day to day activities, how we interact with our favorite brands and do online shopping. It's only a matter of time, a mobile app will become mandatory for every new launched brand or eCommerce store.

So without wasting any time, I would advise eCommerce owners to launch their mobile app before it's too late.